Apple remains boss of smartphone sales worldwide

Apple has once again smashed records through sales of
the Apple iPhone. Before now, the past three quarters
produced a decline in sales. With analysts predicting a
similar trend to follow suit, the tables turned. For first
quarter 2017, ending December 31, 2016, the company
posted an all-time record quarterly revenue of $78.4
billion. This is compared to a revenue of $75.9 billion
same time last year.


A record-breaking 78.3 million units of the Apple iPhone
were sold during the holiday quarter (that is from October
to December). This number surpasses last year’s sale of
74.8 million units. On top of that, the average selling
price (AVP) of the Apple iPhone rose from $691 to
$694.57. This was mostly spurred by the rush for the
bigger (more expensive) iPhone 7 Plus. In the same
period, iPad sales declined from 16.12 million units sold,
to 13 million units this year.

Apple Services department is not doing badly either
(comprises of App Store revenue, Apple Pay and
iCloud). Apple CEO, Tim Cook announced that the App
Store now has 2.2 million apps. He also mentioned that
App Store revenue is double of what Google Play Store
makes. It clear to see that despite the more apps and
more users on Google Play Store, Android users don’t
pay for apps as much as Apple users.

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